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We’re missing commercial jingles.
Or, at least, I am.

Remember this one…

When you
run out,
run out
to
White Hen.
When you run out of ANYTHING,
run out
to
White Hen.

When you
run out,
run out
to…

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10/24/2001 : Would you believe I was standing beneath the lit marquee of the Music Box Theater this evening, reading an Emily Dickinson chapbook? I was, but I was doing a poor job of it. And, no, I wasn’t there specifically to read poetry. But I might’ve been the first dude to read Dickinson at that particular location. And, no, I wasn’t reading it aloud. * In fairness (to me), I hadn’t thought to read it aloud. I bring a book or a magazine along wherever I go, just in case it rains. Gotta have something to hold open over my head. Can’t have a sudden shower muck up my carefully sculpted helmet of hair. And if I want something to read, I’ll take an umbrella. But seriously, it’s all about the waiting. If city life doesn’t cultivate patience, then it definitely cultivates insanity. If I find myself waiting (anywhere) beyond the walls of my apartment without something to read, I’ll end up gazing at the passersby, instead. They might gaze back. They won’t smile, though. Never mind if ...
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Along with the stomping freak who uses the flipside of my ceiling as a floor, the folks with whom I share walls cannot tolerate silence. No, they must blast on repeat any of Billboard’s Year-End Hot 100 singles of 2000 through their respective stereo’s speakers. This, in turn, forces me to blast all of my much less popular music to drown theirs out. It becomes a vicious circle of escalating sound. And perhaps the very point of loud music is to drown out all thought, fear, and pain. These days, who can bear to sit quietly and ponder life—let alone read a book? Indeed, the folks in this city—and perhaps the folks in every city—seemingly do whatever they can to stifle the natural inclination to think. At least, that is my impression. After all, the act of thought —the very act of reflection —necessarily slows production and consumption. And we mustn’t have that, no, no. Besides, we need not contemplate our lack of fulfillment or our actual worthlessness if we are too busy playing video ...
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A Very Brief Excerpt from “The Legend of Sleepy Hollow” by Washington Irving…

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“I profess not to know how women’s hearts are wooed and won. To me they have always been matters of riddle and admiration. Some seem to have but one vulnerable point, or door of access; while others have a thousand avenues, and may be captured in a thousand different ways. It is a great triumph of skill to gain the former, but still greater proof of generalship to maintain possession of the latter, for the man must battle for his fortress at every door and window. He who wins a thousand common hearts is therefore entitled to some renown; but he who keeps undisputed sway over the heart of a coquette is indeed a hero.”
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